Last week, I went to a panel discussion with Kathy Rebello, Assistant Managing Editor of Business Week, the managing editor of the San Jose Mercury News and SF Deputy Bureau Chief of the Wall Street Journal. The whole issue of blogs and how they're changing journalism came up. The main issue is that with blogs proliferating as much as they are, journalists are turning to news releases less and less. Blogs kill two birds with one stone. First, they provide news in usually a timely fashion and second, they allow the journalist to get the executive's opinion without having to get through the gatekeeper first READ: PR! So, the question I ask is what does this mean for the PR industry. It obviously means change is coming.For more info, go to Micropersuasion.
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