Monday, March 24, 2008
Friday, March 21, 2008
Thursday, March 20, 2008
You Tube Makes Lonely Girl Famous
Doron's Take:
What started off as a lonely girl's video diary ended up being revealed as a hoax created by a Hollywood talent agency. It could have backfired but instead led to fame and fortune and the cover of Wired Magazine and stories in NYT, etc. What does this say about our society and new media? It means the balance of power has shifted to us as Time Magazine said last year when it voted YOU the Person of the Year.
Read the story in Wired: "She is a high school girl with swooping eyebrows, boy problems, and a webcam willing to listen. The room behind her could be anywhere in America – there's a pink floral-print bedspread, a half-dozen stuffed animals, and a framed picture of a rose on the wall..."
What started off as a lonely girl's video diary ended up being revealed as a hoax created by a Hollywood talent agency. It could have backfired but instead led to fame and fortune and the cover of Wired Magazine and stories in NYT, etc. What does this say about our society and new media? It means the balance of power has shifted to us as Time Magazine said last year when it voted YOU the Person of the Year.
Read the story in Wired: "She is a high school girl with swooping eyebrows, boy problems, and a webcam willing to listen. The room behind her could be anywhere in America – there's a pink floral-print bedspread, a half-dozen stuffed animals, and a framed picture of a rose on the wall..."
Edelman Releases Trust Barometer: Who Do We Trust?
Doron's Take:
It's not a big surprise that we trust our friends and relatives for purchase decisions, etc. more than we do companies like Apple, Microsoft or Procter and Gamble and people like doctors or academic experts.
Edelman released a study that says: "Global opinion leaders say their most credible source of information about a company is now “a person like me,” which has risen dramatically to surpass doctors and academic experts for the first time, according to the seventh annual Edelman Trust Barometer, a survey of nearly 2,000 opinion leaders in 11 countries. In the U.S., trust in “a person like me” increased from 20% in 2003 to 68% today. Opinion leaders also consider rank-and-file employees more credible spokespersons than corporate CEOs (42% vs. 28% in the U.S.)."
It's not a big surprise that we trust our friends and relatives for purchase decisions, etc. more than we do companies like Apple, Microsoft or Procter and Gamble and people like doctors or academic experts.
Edelman released a study that says: "Global opinion leaders say their most credible source of information about a company is now “a person like me,” which has risen dramatically to surpass doctors and academic experts for the first time, according to the seventh annual Edelman Trust Barometer, a survey of nearly 2,000 opinion leaders in 11 countries. In the U.S., trust in “a person like me” increased from 20% in 2003 to 68% today. Opinion leaders also consider rank-and-file employees more credible spokespersons than corporate CEOs (42% vs. 28% in the U.S.)."
New Media Boot Camp
I'm in NYC this week for Eric Schwartzman's New Media Boot Camp. Hopefully I'll learn everything I did not know but that there is to know about blogs, search engine optimization, podcasts, RSS and social media.
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