Monday, March 06, 2006

Like Father, Like Sun?

Have Scott McNealy and Sun Microsystems been copying ads and pitches from his father's former company, American Motors Corp(AMC). In 1974, amid the decade's oil troubles, AMC promoted its Gremlin as the car to buy to "relieve the fuel shortage." And this year, with oil costing more than $60 per barrel, Sun has chosen to spotlight the energy efficiency of its T1 servers. "Sip energy, gulp data," one ad reads, while another pictures a server chained to a tree slated for harvesting. Read more here.

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