Monday, November 12, 2007

Disney to Launch Cell Phone Service in Japan

Doron's Take:

Disney's announcement today that they're going to jointly develop mobile phones and content could have interesting implications for the wireless industry.

It's interesting because Disney has already halted its U.S.-based phone service. The company has decided to target their efforts only in Japan instead. Disney and Japanese mobile phone carrier Softbank Corp. announced that the two companies would jointly develop mobile phones and content. The cell phone carrier services will launch in Q1 2008. Disney took a $30 million charge last year when it shut down another phone service, Mobile ESPN, which it ran on Sprint Nextel's network. It will be interesting to see how this deal pans out long-term.

1 comment:

Anonymous said...

Cool. I use Softbank here in Japan. The service for non-Japanese people is not good, but it's actually better than other Japanese cell phones. The more Japanese companies work with western companies the better. Hopefully, that will help Japan internationalize and provide better service to non-Japanese customers in Japan.

Jim G. http://blogs.sun.com/jimgris